Welcome to Surf Trax™ — your Phillip Island surf school

Our journey began over ten years ago when co-founders Jonathon Bouillir and Anne-Marie Emanuele opened their stand-up paddle and surf school on Phillip Island. Their combined vision and complementary expertise led to the creation of Surf Trax™ in 2015.

Since then, Surf Trax™ has grown into a well-known part of the local community, with both locals and visitors drawn to its genuine surfing roots, quality service, and contribution to the growth of surf, SUP and windsurfing culture on Phillip Island.

Today, Surf Trax™ is more than just a surf school. Based in Cowes, the business offers a wide range of new and used surfboards, wetsuits and accessories, with over 300 boards available, alongside surf lessons, stand up paddle boarding and windsurfing experiences.

In 2024, Surf Trax™ began developing its own line of merchandise, featuring a clean, minimalist style with high-quality, versatile pieces designed for everyday wear. A new line of Surf Trax™ glass surfboards is also currently in development, with more details to be released soon.

You’re always welcome to stop by the factory, grab a complimentary espresso and have a chat. Whether you’re looking for a lesson, new gear, or just a relaxed space to connect, Surf Trax™ offers a friendly, laid-back environment that reflects its passion for the ocean.

We hope to see you soon,
Surf Trax™

Portrait of a confident middle-aged man with short gray hair and a beard, wearing a white sports shirt and a black puffy jacket with an orange lining, standing indoors near houseplants and a framed picture.


  • FOUNDER

    Originally from New Zealand, Jonathon Bouillir — known to many as Jono — moved to Australia in his youth to pursue his passion for surfing and wave sailing. Since then, he has dedicated his life to sharing his love for the ocean with others.

    With over 30 years of experience in surf instruction, Jono has worked across Australia and New Zealand, delivering a wide range of water sports and outdoor experiences. His vibrant, engaging personality brings energy to every lesson, creating a fun and memorable experience for all skill levels.

    Jono has also competed at a high level in wave sailing and has contributed his expertise as a coach for the Melbourne Storm School Development Program. Before entering the surf industry, he served as a Paratrooper with the 3rd Battalion, Royal Australian Regiment.

    Outside of Surf Trax™, Jono enjoys collecting motorbikes and spending time riding both on and off the road. His long-standing interests also include rugby and martial arts.

A woman with long blonde curly hair tied in a high ponytail, wearing a black puffy vest over a black top, standing beside a wooden desk with a small electronic device and a laptop.

  • CO-FOUNDER

    With a solid foundation in marketing and event management, Anne-Marie has developed a comprehensive skill set in business and strategy. Her passion for fitness and business management fuels her ambition to create new strategies that improve customer experiences.

    She manages store operations and is committed to developing business strategies that deliver excellent service to Surf Trax™ customers. Her responsibilities also include videography, website development, and the production of Surf Trax™ merchandise.

    Anne-Marie enjoys her free time by stand-up paddle boarding, taking the jet ski out for a spin, and long distance running.